After two years of representing the SONAX brand in Australia, we have understood the local car care market.
With the two SONAX product lines, DIY Xtreme and Profiline, we can now cover the requirements of car owners and professionals with confidence.
All products do what they intend to do, meet and exceed the expectations of our customers. There is an overlap between the product lines, with many professionals also using the DIY products in their daily business and recommending it to their clients. The market is further expanding with commercial vehicles such as trucks, public transport and boats.
The SONAX product line-up in Australia covers 99% of any car care requirements with range-topping products. To rely on a single brand from a single source makes it easier for customers to select products to their needs that complement each other and work effectively. For professionals, a single brand can have advantages in the process, training of staff and consistent performance by eliminating confusion. It is also important to notice that all SONAX products are environmentally safe, labelled in accordance with the Australian safety standards and documented.
Relying on 70 years of experience and innovation from SONAX, the Mega Moto team is here to make this excellent product available to our customers at a competitive price and provide outstanding service. We thank you for your trust and look forward to growing the business with your support.
How a little tin of wax became SONAX...
"Consistent customer orientation, uncompromising willingness and our firm roots at the Neuburg site is what makes SONAX strong."
START OF A PIONEER
SONA precious hard wax. After the second world war Franz Hoffman began with the production of car care products. The brand “SONA” was mainly used for silver cleaning agents in the household sector- for car care products the brand name “SONAX “was introduced by adding X as a synonym for WAX. The beginning was simple: Four SONAX representatives drove through Germany in a fully loaded VW Beetle. At the time personal contact with customers was very important and advertising was unthinkable!
At that time the petrol attendant was usually responsible for the perfectly clean vehicle!
As the German economy grew the breakthrough for Sonax car care products came along. From the mid 1960’s, SONAX supplied the first fully automatic washing systems with high quality cleaning and care products. At the same time the DIY car care program was continuously being developed. More and more people bought their own cars. On Saturdays the car was ritually rinsed, rarely by the petrol attendant but mostly by the proud owner himself. The demand for car care products rose rapidly and with it the success of the SONAX brand. Soon Sonax opened up new markets: the agricultural industry, the hardware industry, forestry, construction, manufacturing technology and the sanitary industry all count on SONAX premium products.
Today you can find SONAX products in over 100 countries around the world. The export share has grown to 43%. SONAX products worldwide stand for the highest quality, “made in Germany” and impress with their outstanding effect and exemplary product performance. This is underscored by a multitude of test sequences and awards given by independent institutions such as DEKRA or GTÜ to SONAX products year after year.
BRILLIANT IDEAS FOR TODAY & TOMORROW
Brilliant ideas for today and tomorrow, a woman looks in the microscope…. SONAX research department is committed to making good products even better. The permanent process of innovating ensures that SONAX stays abreast and keeps attracting attention in the marketplace. The excellent test carried out by leading car magazines such as “Auto Bild”, “Auto and Motor Sport”, or the “Auto Zeitung”, (all well recognized and respected German media) again and again prove the high competence of SONAX research and development
With this quality SONAX is able to meet the highest quality standards and positions itself as a strong partner in international motor sport. This is confirmed by partnerships with Hans Joachim Stuck, Michael Schumacher and Ayrton Senna and now in Formula-E. SONAX is the official supplier to Team McLaren Mercedes in Formula 1, Team Arden International in GP2, British Touring Car Championship, Australian V8 Supercars Series, American Champ Car Atlantic Championship.
Despite the rapid career from silver cleaning agent to the world-famous premium manufacturer of care products of all kinds SONAX has always remained a family business.