No matter if small car, mid range vehicle or luxury motorhome - whether in motor sport, in the tuning scene or in the world of classic automobiles. SONAX is always at the side of car fans & experts when it comes to the perfect appearance of the automobile.


A story about two Australians that decided to put their two heads together and form a company. We are both of German origin and decided to leave our country of birth many years ago, and so Australia became our first love.

Why did we decide to bring SONAX car care to the land "Down Under", Australia and New Zealand? Well, we did our homework. We figured that there is no shortage of car care brands in Australia and New Zealand, but there is a need for high-quality products that are easy to understand, easy to use and most importantly perform as promised.

Could we supply the market with a premium product range at preferential prices? We soon discovered there was a whole lot more involved in becoming the official distributor of SONAX products in Australia and New Zealand. Each product that we chose to import into Australia has to be compliant and chemically approved. A good thing though, ensuring that customers are safe with a genuine consideration to the environment.

Many conference calls later a visit to the "birth place of Sonax" was undertaken. What a pleasure it was to visit the Sonax HQ and manufacturing plant. This family-owned business that turned 70 years old this year was impressive. Modern labourites that continually reinvest in better formulas and the latest plant equipment.

Sold, we were. We know that Sonax is a leading brand. They have an absolute responsibility to the environment, which is very important to us. Their products perform as promised. The products work quickly making car care fun and giving everybody the edge to be a true master in showcasing their cars.

Could we do all this and still offer competitive prices? Yes, and we are so thrilled to bring a car care brand that can make a massive difference to your car care experience!

How a little tin of wax became SONAX...

The history of SONAX dates back to 1903. At that time, Franz Hoffmann, the great-grandfather of the current owner in Neuburg on the Danube river, built silica from, a very fine mineral, which was used in household polishes.

Great-grandson, Manfred Hoffman:
"Consistent customer orientation, uncompromising willingness and our firm roots at the Neuburg site is what makes SONAX strong."


SONA precious hard wax. After the second world war Franz Hoffman began with the production of car care products. The brand “SONA” was mainly used for silver cleaning agents in the household sector- for car care products the brand name “SONAX “was introduced by adding X as a synonym for WAX. The beginning was simple: Four SONAX representatives drove through Germany in a fully loaded VW Beetle. At the time personal contact with customers was very important and advertising was unthinkable!

At that time the petrol attendant was usually responsible for the perfectly clean vehicle!

As the German economy grew the breakthrough for Sonax car care products came along.  From the mid 1960’s, SONAX supplied the first fully automatic washing systems with high quality cleaning and care products. At the same time the DIY car care program was continuously being developed. More and more people bought their own cars. On Saturdays the car was ritually rinsed, rarely by the petrol attendant but mostly by the proud owner himself. The demand for car care products rose rapidly and with it the success of the SONAX brand. Soon Sonax opened up new markets: the agricultural industry, the hardware industry, forestry, construction, manufacturing technology and the sanitary industry all count on SONAX premium products.

Today you can find SONAX products in over 100 countries around the world. The export share has grown to 43%. SONAX products worldwide stand for the highest quality, “made in Germany” and impress with their outstanding effect and exemplary product performance. This is underscored by a multitude of test sequences and awards given by independent institutions such as DEKRA or GTÜ to SONAX products year after year.


Brilliant ideas for today and tomorrow, a woman looks in the microscope…. SONAX research department is committed to making good products even better. The permanent process of innovating ensures that SONAX stays abreast and keeps attracting attention in the marketplace. The excellent test carried out by leading car magazines such as “Auto Bild”, “Auto and Motor Sport”, or the “Auto Zeitung”, (all well recognized and respected German media) again and again prove the high competence of SONAX research and development

With this quality SONAX is able to meet the highest quality standards and positions itself as a strong partner in international motor sport. This is confirmed by partnerships with Hans Joachim Stuck, Michael Schumacher and Ayrton Senna and now in Formula-E. SONAX is the official supplier to Team McLaren Mercedes in Formula 1, Team Arden International in GP2, British Touring Car Championship, Australian V8 Supercars Series, American Champ Car Atlantic Championship.

Despite the rapid career from silver cleaning agent to the world-famous premium manufacturer of care products of all kinds SONAX has always remained a family business.